2025 - Present

- Increased social media reach from 3.1K to 25.5K total views through content strategy and consistent posting in a week

- Manage NY Masti’s social media presence and digital brand, including launching the organization’s LinkedIn page

- Designing and developing the group’s website to showcase performances, events, and member information

2026 - present

- Conducting UX research for HeartShare on AAC (Augmentative & Alternative Communication) tools used by 70M+ non-speaking individuals globally

- Analyzing 6+ communication systems including Tobii Dynavox, TD Snap, Lingraphica, and emerging AI tools like ChatSign

- Studying high-tech and low-tech communication methods (speech-generating devices, symbol boards, gesture systems) across global contexts

June - August 2025

- Managed onboarding and organization of client security documentation to support internal workflows

- Led the redesign of the company website, developing wireframes, content architecture, and updated branding elements including logos

- Created social media content to support digital marketing efforts and strengthen the company’s online presence

June 2024

- Redesigned company’s web interface to better communicate the services offered and track user engagement. Resulted in a 8% increase in site traffic and a 12% increase in user interaction.

- Collaborated with the content developer team and applied a marketing strategy, leading to a +16% growth in leads.

- Expanded services and connections by introducing social media advertising, increasing 4% of client growth in the first 6 mos.